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What makes a Brand irresistible?

4 lessons from dating that you can apply to creating an irresistible brand. Dating and branding are not so different: both are about creating connections.

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Do you really have to Niche Down to build a successful Business?

Niching down is one of THE most talked about positioning practices for entrepreneurs. But is that really the best approach for every business?

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3 Reasons why your Logo shouldn't be too Literal

Why your logo shouldn’t be too literal

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Kayla Hollatz: The Underestimated Role of Copywriting in Branding

I sat down with copywriter Kayla Hollatz to discuss the importance of copywriting for a successful rebrand and how to assemble your dream team of creatives

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Timeless Branding in a Trend-led World

Timeless Branding in A Trend-led World

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How to create effective Brand Color Palettes

What really goes into creating an effective brand color palette

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